Work from RRC Associates results show the 2020-21 winter ski season was the 5th busiest on record nationally and amassed 59 million total skiers and snowboarders. Interest in skiing and snowboarding was also evident in…
Tag: ski
RRC’s Director of Consulting, Dave Belin, contributes to new book “Mountain Resort Marketing and Management”
Armelle Solehac has published a new book, “Mountain Resort Marketing and Management”, with contributions from RRC’s Director of Consulting, Dave Belin, among others. The book focuses on the keys to better understanding the functioning and…
U.S ski areas enjoy one of the busiest seasons ever
RRC’s research into the ski industry during the 2020-2021 season showed impressive results. This season was one of the busiest seasons ever with people feeling a need to get outdoors during the pandemic. Overall NSAA…
Vail guest survey good news for last winter
Although the ski town of Vail, Colorado faced challenges this winter with snowfall and the pandemic, the average Net Promoter Score was 74%. RRC’s founding partner, Chris Cares, recently presented the final survey results at…
Ski buffs gear up for early season in region
Sunday was an “early Christmas present” for Caroline Corvino of Campbell Hall. She’s been snowboarding for about 20 years, but being on the slopes at Mount Peter Ski Area on Sunday was a special treat,…
Air service helps drive the economy in Eagle County
The EGE Air Alliance and Eagle County Regional Airport have recently announced an increase in air seat capacity for the 2017-18 winter season. Additional seats have been added to flights from Chicago and Phoenix. New…
As baby boomers leave ski slopes, millennials are failing to fill in the gaps
Ski resorts expect older, wealthier individuals who have the time and money to ski more. What is not expected is as that generation retires from skiing, fewer youth replace their spots on the chair lifts….
Ski Industry Targeting Millennials
Millennials represent the largest group of snowboarders and skiers, but they also participate the fewest number of days per season. The figures show that the industry will need to increase the frequency of the millennial participant…
Mt. Bachelor a Peak Northwest Experience
For decades, Mount Bachelor has lured skiers to Central Oregon with the promise of consistent, fresh powder and some of the finest downhill skiing in the Pacific Northwest. Its lack of surrounding development or overnight…
RRC Associates December 2015 Newsletter
Research Insights for the Recreation & Tourism Industries This month’s newsletter presents some opportunities to be involved in new research, local happenings, event updates, and more. We welcome your input and feedback at info@rrcassociates.com. Understanding…