Industry leaders gathered at the Colorado Convention Center Wednesday for The Assembly, an unofficial kick-off to the annual Snowsports Industries America Snow Show that features panel discussions and interactive sessions about the ski industry’s place in the larger tourism industry. The Denver mountain resort research firm Destimetrics hosted the event. As the industry talks of ways to attract younger folks to the sport — millennials were born between the early 1980s and the early 2000s — the elephant in the room is skiing and snowboarding’s lack of affordability to the masses.
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